皮革产品零售环境空间的视觉特点及布局策略

Visual Characteristics and Layout Strategies of Retail Environment Space for Leather Products

伴随着电商与线上零售模式的不断冲击,线下皮具零售店铺受到了一定的市场挑战。当前,舒适、个性、艺术化的线下皮具零售店铺往往可以弥补线上购物的体验感,更是强化线下店铺营销过程的关键所在。文章以皮革产品零售空间视觉营造为切入点,从招牌、橱窗、陈列、照明阐述了皮革产品零售环境空间的视觉构成要素;结合当前皮具店铺案例总结了皮革产品零售空间的视觉表现特点;并提出了个性橱窗展示、多样陈列展示、塑造情景体验视觉布局策略,旨在提升皮革产品零售环境空间的营销氛围。

With the continuous impact of e-commerce and online retail models,offline leather goods retail stores have faced certain market challenges.Currently,comfortable,personalized,and artistic offline leather goods retail stores often compensate for the experience of online shopping,and are the key to strengthening the marketing process of offline stores.The article takes the visual creation of the retail space of leather products as the starting point,and elaborates on the visual elements of the retail environment space of leather products from the aspects of space,showcase,display,and lighting;Summarized the visual expression characteristics of leather product retail space based on current leather goods store cases;And proposed a strategy of enriching spatial details,personalized showcase,diverse display,and shaping the visual layout of scene experience,aiming to enhance the marketing atmosphere of leather product retail environment space.