海外华人形象内容构成及其影响--基于秘鲁的实证研究

Construction of Chinese Overseas Image and Its Significance:A Peru-based Empirical Study

论文以秘鲁为例,通过定量实证研究揭示了海外华人形象的微观内容构成及其不同维度对于华人群体评价和中国国家形象感知的影响。研究发现,秘鲁社会存在十五项具有普遍性与代表性的华人形象内容,并在整体上可被分为三个维度:体现华人积极态度与情感的“秘鲁华人热情”维度、展现华人较高能力水平的“秘鲁华人能力”维度以及涉及华人负面形象的“秘鲁华人消极表现”维度。三个维度对于当地社会有关华人群体的好感度、认可度和接受度有着显著却不尽相同的影响,对于中国国家的好感度和呈现的期盼度同样有着显著的预测作用。以国别为研究单元,明确华人形象内容、结构与影响,能够为改善移居国对华人群体的评价和中国国家形象感知提供更为明确的方向与参考。

This empirical research finds fifteen components constructing the image of Chinese in Peru can be catagorized in three groups:empathy,work ethics,response to social order.They all have been encapsulated as a generally positive acceptance of Chinese in the Peruvian society,where also exists a negative perception of some antisocial behaviours exhibited by individual Chinese.These findings may correlate with Peruvian’s friendliness towards China,and thus help forecast their expectations of China.The research effectively fills in a knowledge gap concerning the image of Chinese overseas in a particular country at a micro-scale level.The authors then argue that a fuller understanding of the image of the Chinese overseas may be of assistance to improve the general profile of a Chinese overseas community and provide useful references for the promotion of China’s national image.