长城文旅资源结构特征及旅游化利用提升策略——以长城河北段为例

The Structural Characteristics of Cultural and Tourism Resources and the Promotion Strategy of Tourism Utilization——Taking the Hebei Section of the Great Wall as an Example

长城沿线地带遗产文化资源、红色文化资源和自然生态资源丰富。从河北段来看,以长城为轴线,在“太行山—燕山—坝上草原”一带呈较密集分布,资源赋存优势明显。目前,该地带文旅资源的旅游化利用程度较低,尚未形成旅游产业优势,经济效益低,品牌影响力不足。欲改变此局面,须着力构建旅游空间新格局、丰富优质旅游产品供给、建立资源保护体系、提升品牌影响力。

There are rich heritage cultural,red cultural and natural ecological resources along the Great Wall,and these resources in Hebei section are densely distributed in the area of“Taihang Mountain-Yanshan Mountain-Bashang Grassland”with the axis of the Great Wall,which has obvious advantages of resource occurrence.At present,there are some problems such as the low degree of tourism utilization of cultural and tourism resources,lack of tourism industry advantages,low economic benefits,and insufficient brand influence.As a result,strategies should be given to change the situation from the following aspects:building a new pattern of tourism space,enriching the supply of high-quality tourism products,establishing a resource protection system,and enhancing brand influence.