新媒体环境下黄酒产业化发展探究

Research on the Development of Rice Wine Industrialization under the New Media Environment

在大数据、互联网等技术日渐成熟的背景下,产业发展的渠道更加丰富。文章针对黄酒产业目前的发展问题,就如何在此形势下让黄酒产业进行多维融合发展,以及如何充分利用新媒体环境的优势这两个方面进行分析。从国家政策、科研技术、市场营销、特色产区建设几个角度进一步研究,在新媒体环境下为黄酒产业化发展提出参考建议。

Under the background of the increasing maturity of big data,Internet and other technologies,the channels for industrial development have become richer.The article analyzes the current development problems of the yellow wine industry,and analyzes how to make the yellow wine industry carry out multi-dimensional integration development in this situation,and how to make full use of the advantages of the new media environment in these two aspects.It further studies from the perspectives of national policy,scientific research and technology,marketing,and the construction of special production areas,and puts forward reference suggestions for the industrialized development of yellow wine in the new media environment.