中华文化海外传播研究的知识图谱可视化分析

Knowledge Mapping Visualization Analysis ofOverseas Dissemination of Chinese Culture

全球化背景下,中华优秀传统文化海外传播研究的热度不断提升。基于文献计量学运用CiteSpace和VOSviewer等知识图谱软件,以1984—2022年中国知网(CNKI)数据库正式收录的“中华优秀传统文化海外传播”相关的1757篇文献为研究对象,对文献发表的年发文量、期刊、科研机构、作者等信息进行整合分析,并对作者关键词进行可视化分析,从而梳理和侦测当前研究热点领域、未来科学前沿,以期为相关研究提供借鉴。研究结果发现,中华优秀传统文化海外传播的研究力量主要集中于高校;学者、学科以及科研机构间合作不足,需要加强互动交流;该领域研究热点逐渐向中国故事“文化折扣”研究与短视频对外传播倾斜。

In the context of globalization, the research on the overseas dissemination of excellent traditional Chinese culture is constantly increasing in popularity. Based on the bibliometric theory, this paper employs two kinds of knowledge mapping software such as CiteSpace and VOSviewer to analyze 1757 documents related to "the overseas dissemination of excellent Chinese traditional culture" from 1984 to 2022, which were officially included in the database of China National Knowledge Infrastructure (CNKI). The paper integrates and analyzes the annual publication volume, journals, research institutions, and authors, and visualizes the authors key words, so as to sort out and detect the current research hotspots and future scientific frontiers, and to provide reference for relevant research. The research results show that the research power of overseas dissemination of Chinese traditional culture is mainly concentrated in institutions of higher learning;insufficient cooperation among scholars, disciplines, and research institutions requires strengthened interaction and exchange;the research hotspots in this field are gradually inclined to the research on "cultural discount" in Chinese stories and the overseas dissemination of short videos.