白酒产业转型升级路径分析研究——以泸州为例

Discussion on the Transformation and Upgrading Path of Baijiu Industry:a Case Study on Luzhou

白酒产业是泸州市特色优势产业,为泸州经济社会发展做出了重要贡献。进入“十四五”时期,泸州市白酒产业面临白酒产业政策调整、新冠肺炎疫情、中美贸易争端以及中国加快构建“双循环”新发展格局等机遇和挑战。为探究新形势下泸州市白酒制造业转型升级路径,本研究通过梳理文献、深入调研、座谈等方法,从行业发展的角度入手,系统梳理相关文献,对泸州白酒产业现状、面临形势进行了分析,并在此基础上提出了创新发展、绿色发展、融合发展三个方面的建议。

Baijiu industry is the characteristic and competitive industry in Luzhou,and it has made great contributions to regional so-cial and economic development.Luzhou Baijiu industry is faced with many opportunities and challenges since 2021,such as industri-al policy adjustment,the COVID-19 epidemic,Sino-US trade disputes,and China’s accelerating construction of a new development pattern.In this study,in order to explore the transformation and upgrading path of Luzhou Baijiu industry under the new situations,we systematically reviewed relevant literature from the perspective of industry development.Combined with in-depth investigation,discussion and other methods,we analyzed the current situation and existing problems of Luzhou Baijiu industry.On this basis,we put forward several suggestions for the transformation and upgrading of Luzhou Baijiu industry.