打造标准化高校思政“微”平台--以“马导儿在”微信公众号为例

Building a Standardized Ideological and Political“Micro”Platform for Colleges and Universities--A Case Study of Ma Dao’er Zai WeChat Account

滨州学院信息工程学院“马导儿在”微信公众平台探索以具象化的方式推进马克思主义大众化,以多样化的宣传形式推进理论宣传内容创新,开创了一条贴近学生、走进学生内心的网络思政教育标准化之路。该平台通过“精耕细作”延伸报道广度、拓宽报道深度,重点讲好“校园好故事”,传播“滨院好声音”,旨在探求辅导员个人微信公众号平台标准化建设,发挥其在全媒体视阈下高校思政教育中的作用。

In the School of Information Engineering of Binzhou University,“Ma Dao’er Zai”WeChat public platform explores to promote Marxism popularization in a concrete way,promotes the innovation of theoretical propaganda content in a diversifi ed form,and creates a road of standardization of online ideological and political education that goes close to students and enters their hearts.Through intensive cultivation,the platform extends the coverage breadth and depth,focuses on telling“good campus stories”and disseminating“Voices of Binzhou University”,aiming to explore the standardization construction of instructors’personal WeChat public account platform and play its role in ideological and political education in colleges and universities from the all-media perspective.