可持续理念视角下商品包装的设计思考

Thinking on the Design of Commodity Packagingfrom the Perspective of Sustainable Concept

艺术创作可以是对客体世界认知、反映和创造的过程,这一特征在设计活动中的体现尤为显著。因此在不同的时代背景,设计活动的导向也会随之发生变化。其中,可持续理念便是随着生态环境受重视程度的提升而逐渐出现的设计理念,其重要性在近年来被更多人所认识。包装设计的可持续发展理念反映了当今社会的发展要求,这一思想已被包装界人士广泛接受,并在不同的学科领域中被运用。本文将基于可持续理念,对商品包装的设计问题进行系统思考,期望为商品包装的可持续设计提供更多具有参考价值的设计思路。

Artistic creation can be a process of cognition,reflection and creation of the object world,which is particularly evident in design activities.Therefore,in different times,the orientation of design activities will also change.Among them,the concept of sustainability is a design concept gradually emerging with the increasing importance of ecological environment,whose importance has been recognized by more and more people in recent years.The sustainable development concept of packaging design reflects the development requirements of today’s society,this idea has been widely accepted by the packaging industry,and has been used in different disciplines.Based on the concept of sustainable,this paper will systematically think about the design of commodity packaging,hoping to provide more design ideas with reference value for the sustainable design of commodity packaging.