“后真相”时代网络舆论引导的困境与应对

The Predicament and Countermeasures of Online Public Opinion Guidance in the“Post Truth”Era

互联网是舆论斗争的主阵地,良好的网络舆论环境是国家长治久安的稳定器。“后真相”时代的到来促使网络舆论传播出现了传播内容复杂化、受众心理情绪化、推送内容定制化等新特征,在一定程度上消解了官方舆论的权威性,加剧了网络舆论的复杂性与难控性,驱使受众思想认知日趋偏执化。针对网络舆论引导的现实困境,应做到廓清网络舆论迷雾、回应民众思想关切、创新信息传播机制、营造清正网络生态,从而构建网络意识形态安全的坚固屏障,为推进第二个百年奋斗目标顺利实现提供良好的国内舆论环境支持。

The Internet is the major battlefield for public opinions.A positive environment for online public opinions is a safeguard for a country’s long-term stability.The arrival of the“post truth”era has brought some new features to the communication of the network public opinions,such as the complexity of the communicated content,the emotionally charged psychology of the audience and the customization of the push content.To a certain extent,the authority of the official public opinion has been dissolved,the complexity and difficulty in controlling online public opinion have been aggravated,and the audience has been driven to become increasingly paranoid in their thinking and cognition.In view of the realistic predicament of network public opinion guidance,it is expected to clear up the fog of network public opinion,respond to people’s ideological concerns,innovate the information dissemination mechanism and create a clean online ecology,so as to build a solid barrier of online ideology security and provide a positive domestic public opinion environment to support the smooth realization of the second century goal.