短视频创作者虚拟空间对地理空间的依赖性探究——以哔哩哔哩弹幕网为例

The Dependence of Short Video Creators'Virtual Space on Geographic Space:Data Analysis Based on Bilibili

随着数字技术的发展,虚拟空间引起广泛关注,迅速崛起的短视频平台成为重要的虚拟社交网络载体,构建起有别于地理空间的虚拟交流空间,具有双空间属性的分析条件与价值。文章以哔哩哔哩弹幕网2018—2021年“年度百大UP主”(通常称之为“头部短视频创作者”)为研究对象,通过量化其影响力、网络中心度等级2个虚拟空间属性,运用斯皮尔曼相关系数及社会网络分析等方法,分析其虚拟空间属性与地理位置、地理等级等地理空间属性之间的相关性。结果表明,虚拟空间的确降低了地理空间对头部短视频创作者内容创作的限制,但并不意味着创作者的内容创作脱离了地理空间的影响,事实上虚拟空间仍对地理空间具有一定依赖性,表现为:1)虚拟空间等级与地理空间等级存在弱正相关关系;2)虚拟空间网络关系建构具有地理邻近性和等级指向,表现出对地理空间的依赖性;3)虚拟空间活动受其所在城市经济、文化水平等因素影响显著。

With the development of digital technology,virtual spaces have attracted widespread attention.Some studies have suggested that there is a certain interaction and dependence between virtual and geospatial spaces.However,most current research interprets geospatial implications in virtual spaces using semantic interpretation methods and lacks case studies that combine specific industries.Represented by the short video industry,the digital economy industry has constructed a virtual communication space that is distinct from the geospatial space through Internet media,possessing analytical conditions and values with dual spatial attributes.Given that short videos are important carriers of virtual social networks,this study focuses on the top short video creators on Bilibili,known as"POWER UP 100,"who produce original short video content from 2018 to 2021.Relying on their basic information,video information,linkage situations,and other data,this study quantifies the two virtual space attributes of selected short video creators(influence and network centrality)using methods such as Spearman's correlation coefficient and social network analysis.Furthermore,it discusses the relationship between these two attributes and their geospatial attributes(geographical location and hierarchy),thus exploring whether the virtual space attributes of short video creators depend on their geospatial attributes.This study confirms that virtual spaces exhibit a certain degree of dependence on the geospatial space.Regarding the correlation between the UP virtual level and geospatial hierarchy,there are differences in the distribution of UP creator influence levels in different cities,with larger and higher-level cities having more dispersed UP creator influence levels.High-level top creators are mostly located in super-large cities,whereas low-level cities rarely have such creators.Although virtual networking platforms can,to some extent,enable top creators to attract fans and overcome geographical limitations,the level and range of their influence remain closely tied to the geographical hierarchy within the geospatial space.Virtual space interconnectivity networks based on UPs exhibit strong distance correlation,with linkage frequency primarily determined by geographical distance.However,in virtual space interconnectivity networks based on cities,the dominant role of geographical distance weakens,whereas the role of city hierarchy increases.Therefore,the following conclusions were drawn:(1)There is only a weak positive correlation between the virtual space level of the top short video creators and the geospatial hierarchy.(2)The construction of virtual space networks by top short video creators exhibits geographical proximity and hierarchical orientation,demonstrating a certain dependence on the geospatial space.(3)The virtual space activities of the top short video creators are significantly influenced by factors such as the economic and cultural levels of their cities.This study provides guidance and inspiration for the future creative work of short video creators.However,,using the short video industry as an example,it reaffirms the conclusion that the virtual space generated under media transformation cannot be detached from the existing geospatial space.