电子商务背景下数字媒体技术在饲料产品包装设计中的应用

The application of digital media technology in feed product packaging design under the background of E-commerce

随着电子商务的快速发展,人们的消费方式发生了巨大变化。虽然电子商务能给人们提供便利,但线上营销渠道也容易出现实物与描述不符,无法感受产品等弊端,饲料产品同样如此。因此,要想实现饲料产品促销,还需借助数字媒体技术加强对饲料产品的包装设计,在有效保护饲料产品的同时有效传达饲料产品信息,从而有效引导消费行为,提高饲料产品的附加值。

With the rapid development of E-commerce,people's consumption patterns have undergone tremendous changes.Although E-commerce can provide convenience to people,online marketing channels are also prone to drawbacks such as discrepancies between actual products and descriptions,inability to perceive products,and the same applies to feed products.Therefore,in order to achieve the promotion of feed products,it is necessary to use digital media technology to strengthen the packaging design of feed products.While effectively protecting feed products,it is also necessary to effectively convey feed product information,thereby effectively guiding consumer behavior and improving the added value of feed products.