“鲁班工坊”品牌价值赋能高职院校思政教育的四重逻辑

The Fourfold Logic of Empowering Ideological and Political Education in Higher Vocational Colleges with the Brand Value of“Luban Workshop”

依托天津市国家职业教育改革创新示范区建设,“鲁班工坊”成为了极具职教特色与国际交流作用的品牌项目。培养青年大学生优良的思想品德与职业素养是高职院校思想政治教育的宗旨与诉求,在思政教育过程中融入“鲁班工坊”所蕴含的传统文化思想与精神,不仅有利于思政教育内容的延展化,更有利于深入推进“两个结合”,鞭策大学生提高政治素养与职业能力。高职院校要挖掘“鲁班工坊”中蕴含的故事、精神与文化资源为培养大国工匠和大国重器提供深厚的理论意蕴,理解“鲁班工坊”的品牌价值赋能高职院校思政教育的价值逻辑和现实逻辑,进而探索“鲁班工坊”品牌价值赋能高职院校思政教育的有效路径,培养担当民族复兴大任的时代新人。

Relying on the construction of the Tianjin National Vocational Education Reform and Innovation Demonstration Zone,“Luban Workshop”has become a brand project with strong vocational education characteristics and international exchange effects.Cultivating excellent ideological and professional qualities of college students is the purpose and demand of ideological and political education in higher vocational colleges.Integrating the traditional cultural ideas and spirit contained in“Luban Workshop”into the process of ideological and political education is not only conducive to the extension of ideological and political education content,but also conducive to deepening our understanding and promoting the“two combinations”,urging college students to improve their political and professional abilities.Higher vocational colleges should explore the stories,spirits,and cultural resources contained in“Luban Workshop”,which provides a profound theoretical significance for vocational colleges to cultivate great country craftsmen and important tools;they should understand the value logic and practical logic of the brand value of“Luban Workshop”empowering ideological and political education in higher vocational colleges,and then explore an effective path of empowering ideological and political education in higher vocational colleges with the brand value of the“Luban Workshop”,cultivating new generations who take on the responsibility of national rejuvenation.