功率负荷参数指导下运动健康平台运营的初步实践

Preliminary Practice of Operating a Sports and Health Platform with Power Load Parameter Guidance

目的:优化功率负荷参数指导的运动健康平台运营模式,实现综合性、专业化、个性化的,应用功率负荷参数指导的运动健康干预,为功率负荷参数指导的运动健康平台进一步推广及推动全民健康提供参考。方法:基于前期平台运营的基础,分析5万余注册用户数据,总结相关经验,结合国内外相关研究文献,形成功率负荷参数指导的运动健康平台运营新模式。结果:功率负荷参数指导的运动健康平台通过功率负荷参数指导的相关运动产品(如可穿戴设备S-TAG)、个性化运动方案定制、运动健康线上虚拟社区等平台服务,可以为大众提供个性化、智能化的运动和健康指导。建议:依托运动健康平台,将功率负荷参数相关理念与实践辐射至家庭、社区、医院等多场景,不断优化平台建设,使功率负荷参数指导的运动健康平台涵盖用户获取、用户激活、用户留存、平台服务、平台管理、平台传播及用户信息保护等更多方面的内容。

OBJECTIVE:The objective of this study is to optimize the operational model of a sports health platform with power load parameter guidance,aiming to achieve comprehensive,professional,and personalized application of sports health interventions based on power load parameter guidance.The study aims to provide valuable insights for the further promotion of sports health platforms with power load parameter guidance and the advancement of public health.METHODS:Based on the previous platform operation,this study analyzed data from over 50,000 registered users,summarized relevant experiences,and reviewed domestic and international research literature.These findings were used to develop a new operational model for a sports health platform with power load parameter guidance.RESULTS:The sports health platform with power load parameter guidance offers personalized and intelligent sports and health guidance to the public through various platform services,including power load parameter-guided sports products(such as wearable devices S-TAG),customized exercise programs,and an online virtual community for sports health.SUGGESTIONS:Leveraging the sports health platform,the concept and practice of power load parameters should be extended to multiple settings such as households,communities,and hospitals,Continuous optimization of platform development is necessary to encompass user acquisition,user activation,user retention,platform services,platform management,platform promotion,and user information protection in the sports health platform with power load parameter guidance.