基于MOOC与翻转课堂混合教学模式在平面广告设计课程教学中的激发作用

Incentive function in the teaching of graphic advertising design course through an integrated model consisted by MOOC and Flipped Classroom

千禧年后社会越来越繁荣发展,社会进入高度的信息化、智能化和网络化时代,平面广告作为当代社会的“标签”是社会进步直接的展现形式,但平面广告课程的授课却面临着:“创意”无“新意”、广告作品市场契合度低、设计表现手法感染力不足等困境,使得教学效果和社会效益难入佳境。借助拥有“独到”学习优势的MOOC与翻转课堂智能融合教学模式在平面广告课程授课中的实效运用,有利于深度激发学习者的学习热情和兴趣,打造教与学良性互动的全链条深层次循环,教学实验研究表明其在提升设计意识和设计能力方面效果显著,是形成具有强劲动能的广告综合设计人才培养动力机制重要尝试。

As the strong development of modern society after the beginning of the 20th century,the society has been developed into an more informative,intelligent and networked one at a high level which also has been characterized by“modern advertisement”.However,the teaching of the graphic advertising design course indeed suffers from“originality without novelty”,“low degree of market fit and appeal of expression means”,etc.Such a situation causes that the effects of teaching and social benefits have to face a huge development plight.A new integrated teaching model consisted by MOOC and Flipped Classroom is introduced here to solve the plight above with strong excitation power.With the huge and special advantages to education,the new model can not also activate the learning interests and enthusiasm,but also form a virtuous circle between teaching and learning.Therefore,an ideal dynamical mechanism of cultivating talents of modern advertisement designers can be built justifiably.The Teaching Test Experiment indicates that the new Teaching Model indeed can improve the Design Consciousness and Design Ability.Therefore,the introduction of it in future teaching is a necessary attempt to form the mechanism of cultivating talents of modern advertisement designers.