国际中文教育期刊传播力提升路径研究

Research on Ways to Enhance the Communication Power of International Chinese Education Journals

在全球化时代,中文教育的国际传播已然成为推动中华文化“走出去”的重要力量。国际中文教育期刊作为展示中文教育研究成果、交流教育理念、分享教学实践的重要平台,其传播力的提升对中文国际传播有重大意义。当前,国际中文教育期刊虽在数量上有所增加,但在传播力方面仍面临诸多挑战。一方面,部分国际中文教育期刊在栏目建设、内容质量、品牌打造等方面存在不足,难以吸引广泛读者;另一方面,国际中文教育期刊在传播渠道等方面也有待加强。针对上述问题,本文从学术和媒体两个维度出发,通过分析现有开设国际中文教育专栏期刊的传播力现状,探讨提升国际中文教育期刊传播力的有效路径:一是强化期刊内容建设,打造期刊特有品牌;二是拓宽期刊传播渠道,构建立体传播形式;三是培育期刊传播主体,优化激励机制。

In the era of globalization,the international dissemination of Chinese education has become an important force to promote the“going out”of Chinese culture.As an important platform to display Chinese education research results,exchange educational ideas and share teaching practices,international Chinese education journals are of great significance to the international communication of Chinese.At present,although the number of international Chinese education journals has increased,they still face many challenges in terms of communication.On the one hand,some international Chinese education journals have shortcomings in column construction,content quality,brand building,etc.,and it is difficult to attract a wide range of readers.On the other hand,the communication channels of international Chinese education journals also need to be strengthened.In view of the above problems,this paper,from the two dimensions of academic and media,analyzes the current situation of the communication power of the existing international Chinese education periodicals,and discusses the effective ways to improve the communication power of international Chinese education periodicals:first,strengthen the content construction of periodicals and build the unique brand of periodicals;The second is to broaden the communication channels of periodicals and construct three-dimensional communication forms;The third is to cultivate the main body of periodical communication and optimize the incentive mechanism.