智能传播中的人类行动者

Human Actors in Intelligent Communication

在智能传播活动中,各种人类主体与各种智能技术共同构成了全新的行动者网络。在与智能技术的互动中,人类行动者的角色、行动方式、作用机制和话语权力等也在发生变化:普通个体成为与机器融为一体的传播单元,他们既是人机一体的赛博格,又是增强的内容生产者和人机交流的主导者,同时还是机器的学习对象与训练者,他们也成为智能应用中新的权利主体;各种智能技术的开发者是机器的核心形塑者,他们既决定着机器的行为模式,主导着机器的价值观,也应该成为机器风险的主要防范者;平台运营者既是机器的代理者与筛选者,是机器加持下的新权力中心,同时也是机器风险的调适者;媒体等专业内容生产者则面临着话语权不断被削弱的局面,他们需要通过角色的再定位与专业性重塑来护卫人类的价值观与人类的价值。

In intelligent communication activities,various human subjects and intelligent technologies form a new network of actors together.In the interaction with intelligent technology,human actors are also undergoing changes in the aspects of roles,modes,mechanisms of action and discourse power.Ordinary individuals have become communication units that integrate with machines.They are not only the cyborgs of human-machine integration,but also enhanced content producers and leaders of humanmachine communication.At the same time,they play as learning objects and trainers of machines.They also become new rights holders in intelligent applications.Developers of various intelligent technologies are the core shapers of machines,not only determining the behavior patterns of machines,but also dominating their values.They should also be the main defenders of machine risks.Platform operators are not only agents and filters of machines,but also new centers of power under the support of machines,and adjusters of machine risks.Professional content producers such as media are facing a situation where their discourse power is constantly being weakened.They need to protect human conception of values and human values through role repositioning and professional reshaping.