图形创意色彩在东巴画文创产品设计中的应用研究

Research on the Application of Graphic Creative Colors in Dongba Painting Cultural and Creative Product Design

云南纳西族有着悠久的历史,并孕育出神秘的东巴文化,由于其独具一格的艺术魅力,它的传承受到了各界学者的关注。随着时代的变迁,以东巴画为代表的东巴文化正面临着失传的困境,对于东巴文化的宣传与保护亟待引起重视。本文通过对于东巴画文化特质及其面临的现状问题进行分析,提出从图形创意出发对东巴画文创产品进行开发设计,提取出东巴绘画图形中的色彩元素将其转化为当代视觉文化下的图形创意色彩设计,以期提高东巴文化的识别度和认同感,提高东巴特色文化的传播效率,助力东巴文化的创造性转化和创新性发展。

The Naxi ethnic group in Yunnan has a long history and nurtured the mysterious Dongba culture.Due to its unique artistic charm,its inheritance has attracted the attention of scholars from all walks of life.With the changes of the times,Dongba culture represented by Dongba paintings is facing the dilemma of loss,and the promotion and protection of Dongba culture urgently need to be given attention.This article analyzes the cultural characteristics of Dongba painting and the current problems it faces.It proposes to develop and design Dongba painting cultural and creative products from the perspective of graphic creativity,extract color elements from Dongba painting graphics,and transform them into graphic creative color design under contemporary visual culture,in order to improve the recognition and identification of Dongba culture,improve the dissemination efficiency of Dongba characteristic culture,and assist in the creative transformation and innovative development of Dongba culture.