农村电商助力乡村振兴的途径分析——以江苏省宿迁市为例

Analysis of the Ways to Facilitate Rural Revitalization through Rural E-commerce——A Case Study of Suqian City

在乡村振兴战略大背景下,农村电商遵循乡村经济的发展方向、适配乡村发展行动的计划并且满足乡村振兴发展需要的多重优势,农村电商为乡村振兴事业输入了新鲜血液,成为乡村产业中不可或缺的原动力。因此,通过明确农村电商的重要意义,本文以江苏省宿迁市为例,分析农村电商对乡村振兴的发展现状及面临挑战,并提出做大做强特色产业、优化仓储物流体系、营造诚信发展环境、加强人才内培外引等对策,为促进农村农业经济发展、在新征程上全面推进乡村振兴提供参考。

In the context of the rural revitalization strategy,rural e-commerce follows the development direction of the rural economy,dovetails with the rural development action plan,and meets the requirements of rural revitalization.Rural e-commerce has infused vitality into the rural revitalization efforts,becoming an indispensable driving force in the rural industry.By clarifying the importance of rural e-commerce and taking Suqian City in Jiangsu Province as an example,this paper analyzes the current status and challenges faced by rural e-commerce in promoting rural revitalization,and proposes strategies such as expanding and strengthening characteristic industries,optimizing warehousing and logistics systems,creating a trustworthy development environment,and strengthening external introduction and internal training of talent.These measures provide reference for promoting the development of rural agricultural economy and comprehensively promoting rural revitalization on the new journey.