科幻IP《三体》全品类图书开发观察

Observation on the Development of All-Category Books Based on the Sci-Fi IP The Three-Body Problem

中国科幻小说《三体》得到了出版、影视、文创等行业的广泛关注,16年来作为科幻IP得以深入开发,其成功经验值得分析与总结。文章以时间为线索,梳理了科幻作品《三体》自2008年以来全品类图书的简体中文版出版情况,对相关图书的读者群体进行了分析。《三体》原著的价值,读者需求、产品属性、内容传播形式的变化及多元主体的介入,都影响着这一IP的出版变化。《三体》的成功很难复制,其他本土科幻IP的全品类出版还需结合自身情况进一步探索。

The Chinese sci-fiseries The Three-Body Problem has gained widespread attention from the publishing,film and television,cultural and creative industries.Over the past 16 years,it has been deeply developed as a science fiction IP,and its successful experience is worth analyzing and summarizing.This article traces the publication history of the simplified Chinese editions of The Three-Body Problem and its related books from 2008 to the present.It also analyzes the reader demographics of these publications.The value of the original work,changes in reader demand,product attributes,content dissemination forms,and the involvement of multiple stakeholders have all influenced the publishing evolution of this IP.The success of The Three-Body Problem is difficult to replicate,and other domestic science fiction IPs need to further explore their full-category publication strategies based on their unique circumstances.