新时代高校网络意识形态话语权建设探索

Exploration on the Construction of Network Ideological Discourse Power in Colleges and Universites in the New Era

当前,高校在网络意识形态话语权生成、思维传递和价值传播中扮演着重要角色。面对网络环境中日益复杂的利益追求多样化、文化交融激增的现象,高校构建网络意识形态话语权任务越发重要。深入研究其话语权的理论根基,审视高校在该领域的现状,寻找切实可行且管理有效的优化网络主题、创新网络内容、推动网络技术发展等实践策略,已成为推动高校意识形态工作发展的紧迫课题。

At present,universities play an important role in the generation of network ideological discourse power,the transmission of thinking,and the dissemination of values.In the face of increasingly complex phenomena in the network environment,such as diversified pursuit of interests and the proliferation of cultural blending,universities'task of building network ideological discourse power is becoming increasingly important.It has become an urgent issue to promote the development of ideological work in colleges and universities to deeply study the theoretical foundation of their discourse power,examine the current situation of colleges and universities in this field,and find practical and effective strategies to optimize the network theme,innovate the network content,and promote the development of network technology.