浅论发展特色会展服务助力承德旅游产业可持续发展

Developing Characteristic Exhibition Services to Promote Sustainable Development of Chengde’s Tourism Industry

通过对承德市旅游产业发展的分析,明确旅游业发展过程中面临的问题。根据波特“钻石模型”,分析影响承德会展经济发展的因素,论证承德通过会展经济发展助力旅游产业可持续发展的可行性,并从承德会展发展定位、模式选择、会展活动形式选择、会展核心企业培育、会展人才培养等方面提出对策。

By analyzing the development of tourism industry in Chengde,this paper clarifies the problems faced in the process of tourism development.Based on Porter’s“Diamond Model”,the study analyzes factors affecting the development of Chengde’s exhibition industry,and demonstrates the feasibility of promoting sustainable development of tourism industry through the development of exhibition industry.The countermeasures are proposed from aspects of exhibition development positioning,mode selection,exhibition activity form selection,exhibition core enterprise training,and exhibition talent cultivation in Chengde.