农产品市场、新零售与农村消费升级的耦合协调关系

The coupling and coordination relationship among agricultural product market,new retail,and rural consumption upgrading

基于时序变化及省域2个视角梳理农产品市场、新零售对农村消费升级的协调机理,并在此基础上构建耦合模型来计算3个因素之间的耦合协调度。结果表明,2012—2021年中国农产品市场、新零售、农村消费升级的耦合协调度为0.449~0.473,在2016年达到极大值0.473,农产品市场、新零售与农村消费升级三者中度协调且变动不大,具备一定的稳定性,但仍不能形成互补耦合效应。东部地区3个因素之间的耦合协调度为高度协调,各子系统间存在紧密的依存关系;中部地区耦合协调度为中度协调,各子系统之间存在一定的关联效应;西部地区耦合协调度为低度协调,各子系统之间存在严重失调问题,发展不均衡。根据实证分析结果系统性地提出建议,以期为农产品市场、新零售与农村消费升级的协调发展提供新路径。

Based on the perspectives of temporal changes and provincial regions,this study summarized the coordination mechanism of agricultural product market and new retail on rural consumption upgrading,and constructed a coupling model to calculate the coupling coordination among the three factors.The results showed that the coupling coordination degree of China's agricultural product market,new retail,and rural consumption upgrading from 2012 to 2021 was 0.449~0.473.In 2016,it reached a maximum value of 0.473,with moderate coordination and little change among the agricultural product market,new retail,and rural consumption upgrading.It had a certain degree of stability,but still could not form a complementary coupling effect.The coupling coordination degree between the three factors in the eastern region was highly coordinated,and there was a close interdependence between the subsystems;the coupling coordination degree in the central region was moderate,and there were certain correlation effects between various subsystems;the coupling coordination degree in the western region was low,and there were serious imbalances between various subsystems,resulting in uneven development.This study systematically proposed suggestions based on empirical analysis results,providing a new path for the coordinated development of agricultural product markets,new retail,and rural consumption upgrading.