“数智+”时代下的时尚传播教育:协同育人的探索与创新实践

Fashion communication education in the era of“digital intelligence+”:exploration and innovative practice of collaborative education

随着互联网科技的飞速发展,人类社会已经步入了“数智+”时代。在这样的时代背景下,新媒体技术和人工智能(AI)等正以前所未有的速度和规模改变人们的生活。对于时尚传播这一领域而言,“数智+”时代的到来不仅带来了前所未有的机遇,还带来了诸多挑战。时尚传播不再只是传统意义上的时尚文化的塑造和传播以及审美引导,而是更加注重数据的挖掘与分析、智能化的内容创作、新媒体渠道传播创新以及跨领域的融合。这种转变对高校时尚传播专业教育提出了新的要求,即如何培养具备数字化传播思维、创新能力和跨界合作能力的复合型人才,以适应“数智+”时代的发展需求。基于此,文章从“数智+”时代特征出发,探讨时尚传播人才培养在协同育人方面的探索与创新实践。

With the rapid development of Internet science and technology,human society has entered the era of“digital intelligence+”.In this era,new media technology and artificial intelligence(AI)are changing our lives at an unprecedented speed and scale.For the field of fashion communication,the arrival of the“digital intelligence+”era not only brings unprecedented opportunities,but also brings many challenges.The fashion communication is no longer just about the shaping and dissemination of fashion culture and aesthetic guidance in the traditional sense,but also pays more attention to data mining and analysis,intelligent content creation,innovation in new media channel communication,and cross disciplinary integration.This transformation has put forward new requirements for the education of fashion communication majors in universities,namely how to cultivate composite talents with digital communication thinking,innovation ability and cross-border cooperation ability to adapt to the development needs of the“digital intelligence+”era.Therefore,this paper explores the exploration and innovative practice of collaborative education in the cultivation of fashion communication talents based on the characteristics of the“digital intelligence+”era.