浅析广告英语中的修辞手法

广告是现代生活的一个重要组成部分。广告艺术的感染力和社会经济效益取决于广告语言的独特性 ,广告英语的成功在很大程度上取决于其修辞的魅力。该文从词义、结构、音韵三方面对广告英语中的修辞作了粗浅的分析。

The advertisement is an important part of modern life. The infective power and social economic benefits of advertisement are determined by the uniqueness of advertisement language whose popularity depends to a large extent on the rhetoric charm. This paper makes an analysis on the rhetoric of advertisement language in terms of the meaning of words, the structure and the phonology.