淹城三城三河元素在文创产品设计中的应用

Application of Yancheng City Ruins on Practical & Cultural Creative Product Design

以文具为设计对象,通过访谈、观察、体验等用户调研,发现现有产品问题与潜在需求点,并运用动态、嵌套、局部质量、增加不对称性等TRIZ发明原理,进行基于问题解决的实用性方案构思。以春秋淹城三城三河遗址为例,在把握其3圈重复、中心偏北、内方外圆、曲折有度等主要形态特征的基础上,对其形制进行提取与演变,形成文化方案。进而运用形态分析法对实用方案、文化方案以及文化元素的产品造型运用方式进行组合与分析,形成整体设计方案。通过此类设计实践,探讨地域文化元素在实用性文创产品设计中的应用途径,对文化元素的三维造型而非平面装饰的应用与文创产品开发,提供有效的方法借鉴及科学思维。

Taking stationery as the design object, through interviews, observation, experience and other user surveys, the paper studies the existing product problems and potential demand points, and applies TRIZ inventive principles such as dynamic, nested, partial quality, increasing asymmetry to conceive practical solutions based on problem solving. Taking the site of three cities and three rivers as an example, on the basis of grasping its main morphological features such as three circles repetition, North center, inner circle and outer circle, degree of twists and turns, the shape of the site is extracted and evolved to form a cultural scheme. Then the application of morphological analysis method to practical scheme, cultural scheme and product modeling of cultural elements is combined and analyzed to form the overall design scheme. The paper explores the application ways of regional cultural elements in practical creative product design and provides effective methods and scientific thinking for the application of cultural elements in 3 D modeling rather than plane decoration and the development of creative products.