互联网式下冰雪体育旅游产业的管理与营销

Management and Marketing of Ice and Snow Sports Tourism Industry under Internet Mode

体育旅游可以作为我国新兴的一个朝阳型产业,凭借着强大的国名经济背景,以体育资源和旅游资源为依托,为消费者提供不一样的休闲、健身与娱乐体验。同时,冰雪体育旅游管理与网络营销也是一种必然的发展趋势,生活在大数据时代下的企业,同样的也对于体育旅游行的管理和营销进行不同程度的变革。

Sports tourism can be regarded as a rising industry of our country, relying on the strong economic background of national reputation and relying on sports resources and tourism resources, providing different leisure, fitness and entertainment experience for consumers. At the same time, ice and snow sports tourism management and network marketing is also an inevitable development trend, living under the big data era of enterprises, the same for sports tourism management and marketing for different degrees of change.