摘要
广告是传递信息的一种方式,如今它采用越来越精致的修辞手段以加强其美学功能。修辞格作为重要的一种修辞手段运用于广告语中,不仅能达到说服消费者购买的目的,而且还能给消费者以美的享受。
Advertising is a way of conveying in formation.Nowadays,advertisors use elaborate figures of speech in advetising English to reinforce its aesthetics functions.The use of figures of speech in advertising English not only arouses customers' desire to buy the goods and services,but also lets them enjoy the beautiful language.
出处
《安徽电子信息职业技术学院学报》
2003年第1期74-76,共3页
Journal of Anhui Vocational College of Electronics & Information Technology
关键词
修辞格
广告英语
美学功能
figure of speech,advertising English,aesthetics function.
