算法技术对传统新闻理念的解构与涵化

Deconstruction and Acculturation of Traditional Journalism Ideology by Algorithm Technology

从传统新闻理念的演进到新闻文体的成型都有技术的身影显现。以往,人们习惯于从实用角度审视技术在新闻业的应用,评价技术对新闻生产和传播的作用而容易忽略技术和新闻业的内在关联。随着算法技术在新闻业的运用,它正在影响着传统的新闻理念和新闻生产以及新闻消费。这种影响主要体现在对新闻理念的解构和涵化。算法对新闻理念的解构包括对新闻价值选择、新闻客观理论和新闻伦理规范的解构,算法对新闻理念的涵化体现为对新闻生产、受众心理和新闻伦理的涵化。媒体算法的灵魂是受众。"灵魂"限制了算法技术只是新闻机构逐利的工具,它必须以刚性标准坚持传统的新闻价值和新闻客观标准,将合规、不损害受众利益放在首要地位。

There are technical presences from the evolution of traditional journalism ideology to the formation of news styles. In the past,people used to examine the application of technology in the media industry from a practical perspective,and evaluated the role of technology in news production and dissemination,and easily ignored the inherent relationship between technology and the media industry. With the application of algorithmic technology in journalism,algorithms are affecting traditional journalism ideology and news production as well as news consumption. This influence is mainly reflected in the deconstruction and acculturation of the journalism ideology. The deconstruction of the journalism ideology by the algorithm includes the deconstruction of news value selection,news objective theory and media ethic. The acculturation of the journalism ideology by the algorithm is embodied in the acculturation of news production,audience psychology and media ethic. The soul of the media algorithm is the audience. The audience is the highest goal. ' Soul' limits the algorithm technology is only a profit-seeking tool for media companies. It must adhere to the traditional news value and objective standards with rigid standards,and put the compliance and the interests of the audience at the forefront.