跨国公司在华经营策略的变化及其思考

The Changes of and its Corresponding Ideas on the Running Strategy of Multi - national Companies in China

随着我国的入世,跨国公司对华经营策略作了战略调整,加快了对中国的人才资源、市场资源的争夺,我国市场已进入了国际化竞争时代.基于这一深刻变化,跨国公司近年来在华经营策略发生了变化.

With China' s entry to WTO, Multinational companies make the strategic adjustment of the running policies. They quicken their steps to employ the talents and marketing potential on a large scale. Our country' s marketing system involves itself into the globalized competition, which leads to the great changes of the multinationals' running policies in China.