营销具有可持续性竞争优势的旅游目的地

Marketing Sustainable Competition-edged Tourism Destinations

进行有效的目的地营销,是增强旅游目的地可持续性竞争优势的关键所在。本文解释了旅游目的地的涵义,并对旅游目的地营销的基础以及旅游自的地营销策略进行了深入探讨。

Effective destination marketing is the key to enhance destinations' competitiveness with the increasingly competitive destination marketing worldwide. The paper defines destination concept and explores into the basis and strategies in destination marketing.