图形创意在食用菌包装设计中的运用研究

Design Concept of Blending Traditional Elements in Edible Fungi Packaging

食用菌作为一种重要的消费产品在人们的日常生活中广受欢迎,食用菌产业的整体规模在逐年扩大。包装构成了产品的门面,是消费者了解产品的重要途径,其承担着给消费者传递产品信息,让消费者初步了解产品的重要功能。另外食用菌的包装还是产品品牌形象的重要组成部分,除了需要给消费者提供获取产品信息的渠道以外还承担着一定的审美功能。通过分析食用菌产业的发展现状,以及食用菌包装设计的现状,从而明确包装设计对于食用菌品牌发展的重要性。同时从材料和工艺、造型与结构以及视觉与编排三个方面探讨了食用菌包装设计中融入传统元素的方案。

As an important consumer product, edible fungi are popular in people’s daily life, and the overall scale of the edible fungus industry is expanding year by year. Packaging constitutes the facade of the product, and is an important way for consumers to understand the product. It undertakes to convey product information to consumers, so that consumers can initially understand the important functions of the product. In addition, the packaging of edible fungi is also an important part of the brand image of the product. Not onlyit provides consumers with access to product information, but also undertakes certain aesthetic functions. This paper mainly analyzes the development status of the edible fungus industry and the status quo of edible fungi packaging design, so as to clarify the importance of packaging design for the development of edible fungi brand. At the same time, the aspects of materials and technology, styling and structure, and vision and arrangement, the scheme of incorporating traditional elements into the packaging design of edible fungi are discussed.