摘要
电子商务时代,信息技术革命极大地改变了我们的商业模式,产生了“以客户满意为中心”的商业模式。本文 就客户关系管理作一简单的理论分析。
In electronic commerce ages, information technique revolution has changed our business model greatly, produced the business model of 'taking customers' satisfaction as center'. This text analyzes the Customer Relationship Management with theories simply.
出处
《苏州市职业大学学报》
2004年第1期36-38,共3页
Journal of Suzhou Vocational University
关键词
CRM
电子商务
信息技术
客户关系管理
市场营销
Customer Relationship Management
customer service management
market management
