高端手机成新宠,上游厂家示真功

Component Suppliers Show Their Expertise While High-end Phones Became the Mainstream

短短的几年时间,中国一举成为全球最大的无线通信市场,用户数量已经远远超过两亿。而中国本地生产的手机数量已经接近1.5亿,占全球总出货量的30%以上。面对即将到来的3G,可拍照手机和智能手机无疑是市场中的宠儿。到2003年底,全球已有超过5500万用户拥有可拍照手机,在2002年2500万只的基础之上增长1倍。手机生产商和网络运营商正在用内嵌照相机、Bluetooth、PDA等新功能吸引更多的用户去替换现有手机。与此同时上游的半导体厂商和元件、组件厂商也在推出各具特色的产品。面对琳琅满目的待选方案,专家建议,手机设计需要在性能、新增功能和系统成本之间取得平衡。

As one of the main driving forces, wireless cell phone market saw annual growth rate of 15% or so over the last several years. With over200 million subscribers and annual shipment of 150 million units, China is the world's largest market and producer. While the 3G iscoming, the consensus among the industry analysts is that high-end product such as camera phone and smart phone are showing strongdemand in the market. By the end of 2003, there are already 55 million camera phone subscribers worldwide, twice of that in 2002.Driven by the strong market growth, component manufacturers are releasing numerous products, by which many useful functions can beimplemented. But for those cell phone OEMs, there is do a dilemma ahead of them. If too many inviting features are integrated into a cellphone, much higher cost is to be seen and this will definitely limits the wide popularity of these phones. Even higher performance is muchneeded, product designers have to keep in mind that the trade-off between performance, functions and cost has to be taken into account.