数字经济背景下跨境电商发展问题以及对策研究

Research on the Development Issues and Countermeasures of Cross-Border E-Commerce under the Background of Digital Economy

数字经济发展是把握新一轮科技革命和产业变革新机遇的战略选择,数字经济发展速度之快、辐射范围之广、影响程度之深前所未有,已然成为全球新一轮竞争的焦点。跨境电商作为新型外贸业态,是加大国际交流与合作、规避传统贸易壁垒、赋能外贸转型升级的重要手段。跨境电商的高质量发展不仅能够增强我国外贸活力,更能够增强我国跨境电商企业的国际竞争力。数字经济的快速发展给我国跨境电商的发展也带来了新的机遇与挑战。研究分析在数字经济背景下我国跨境电商发展的问题以及对策,有助于促进跨境电商进一步高质量发展。The development of the digital economy is a strategic choice to seize the new opportunities of a new round of technological revolution and industrial transformation. The rapid development speed, wide radiation range, and profound impact of the digital economy have become the focus of a new round of global competition. Cross-border e-commerce, as a new form of foreign trade, is an important means to increase international exchanges and cooperation, avoid traditional trade barriers, and empower the transformation and upgrading of foreign trade. The high-quality development of cross-border e-commerce can not only enhance the vitality of China’s foreign trade, but also enhance the international competitiveness of China’s cross-border e-commerce enterprises. The rapid development of the digital economy has also brought new opportunities and challenges to the development of cross-border e-commerce in China. Studying and analyzing the problems and countermeasures of China’s cross-border e-commerce development in the context of the digital economy can help promote further high-quality development of cross-border e-commerce.