云南省华坪县芒果产业发展现状研究及对策分析

Research on the Current Development and Countermeasure Analysis of Mango Industry in Hualping County, Yunnan Province

华坪县位于云南省西北部,丽江市东南部,地处金沙江中段北岸,是云南省独有的优质晚熟芒果生产区,也是我国最北端的芒果产地之一。本文通过实地考察、问卷调查和访谈等多种研究方法,对全县芒果产业在基础设施、市场销售、产业链条、品牌建设、物流网络、人员规模及市场拓展等方面进行分析,并据此提出对策和建议,以期促进华坪芒果产业发展,推进中国式现代化,助力乡村振兴。Hualping County is located in the northwest of Yunnan Province, southeast of Lijiang City, on the north bank of the middle reaches of the Jinsha River. It is an exclusive high-quality late-maturing mango production area in Yunnan Province and one of the northernmost mango producing areas in China. This paper analyzes the county’s mango industry in terms of infrastructure, market sales, industrial chain, brand building, logistics network, personnel scale, and market expansion through various research methods, including field investigation, questionnaire survey, and interviews. Based on the analysis, countermeasures and suggestions are proposed to promote the development of Hualping’s mango industry, advance the modernization of China, and support the revitalization of rural areas.