摘要
By constructing the evolutionary game model among the government,enterprises and consumers,the paper analyzes the condition that the profit and loss relationship of the game subjects and their behavior strategies reach the stable state in the green technology innovation system,and uses MATLAB to conduct data simulation analysis.The results show that the government,enterprises and consumers have path-dependent behavior choices.The larger the government incentive coefficient and subsidy coefficient is not the better,but the larger the subsidy and subsidy coefficient will hinder the green technology innovation.Government punitive measures will promote green technology innovation,but high innovation subsidies will restrain the government’s environmental regulation.Therefore,the government should further improve environmental regulation policies,increase enterprises’enthusiasm for green technology innovation and consumers’acceptance of green products,and promote the development of green technology innovation.
