中国文化产业政策演进研究(2002-2016)

The Evolution of Chinese Cultural Industry Policies in 2002-2016

明确中国文化产业政策的演进趋势与各省市的区域差异,对把握中国文化产业管理和政策体系的发展过程具有重要意义。笔者运用内容分析法对2002年至2016年国家颁布的文化产业政策文本进行词频分析、社会语义网络分析和共词分析,并通过Arc GIS(地理信息系统)进行区域差异的可视化分析。研究发现,在国家层面,文化产业政策通过不断调整着眼点和发展方向逐渐形成了较为完整的体系,可将政策体系概括为五个主题:项目运营方式、文化部门转型发展、政府角色定位、新闻出版和知识产权、文化产业发展模式。在省市级层面,文化产业政策在主旨内容、发展方向和具体产业种类等方面都存在空间分布差异。

It is of great significance to clarify the evolution trends of China’s cultural industry policy and regional differences between provinces,it helps to grasp the development process of China’s cultural industry management and policy system.In this paper,the policies of cultural industry are divided into three categories through literature research,targeted strategic policy,normative management policy and supportive development policy.The content analysis method was used to conduct word frequency analysis,social semantic network analysis and co-word analysis on cultural industry policies texts promulgated by the state from 2002 to 2016,and also analyze the cultural industry policies promulgated by various provinces from 2002 to 2016 through Arc GIS(Geographical Information System),this method enables a visual analysis of regional differences.The study found that:At the national level,cultural industry policies have gradually formed a relatively complete system through continuous adjustment of the focus and direction of development.The policy system can be summarized into five themes:project operation mode,transformation and development of cultural sectors,positioning of government roles,news publishing and intellectual property,cultural industry development model.At the provincial and municipal levels,cultural industry policies have spatial distribution differences in terms of subject matter,direction of development,and specific types of industries.