对王家大院旅游地形象评价的调查研究

A Survey Of the Evaluating of The Image of Tourist Destination of Wang′s Grand Courtyard

通过对山西师范大学城市与环境科学学院0301班和0302班60名本科实习生就“王家大院旅游地形象评价”的抽样调查研究,本文得出大学地理科学专业本科生对王家大院旅游地形象的代表性评价意见,即“景观特色”和“旅游产品”为其旅游地形象的优势领域;知晓度和美誉度均相对较高;基础接待设施较差,吸引力一般.

By doing questionnaire investigations for 60 undergraduates in class 0301 and 0302 of the school of urban and environment science of Shanxi Normal University about the 'evaluation of The Image of Tourist Destination of Wang′s Grand Courtyard',the general evaluation results of the undergraduates of geography about the Image of Tourist Destination of Wang′s Grand Courtyard is 'Special landscape' and 'Tourist product' are the representation of the Image of Tourist Destination of Wang′s Grand Courtyard;the KNM and CRM are relatively high;the basic installation is poor and the attractability is normal.