摘要
认识品牌、接受品牌、忠诚品牌到信仰品牌,这个过程与品牌文化强大的感染力有着紧密的联系,品牌文化传播着企业商家的经营精神理念,不断的塑造提升品牌取信于公众的价值内涵。
From knowing, accepting, devoting to trusting trademarks, there is a close relationship between the progress and the strong infection in the culture of trademarks. The culture of trademarks spreads ideological concept from commercial circles, and continuously molds and promotes valuable connotation in order to win the public confidence.
出处
《包装工程》
CAS
CSCD
北大核心
2005年第4期176-177,219,共3页
Packaging Engineering
关键词
品牌文化
消费情结
文化传播
文化管理
The culture of trademark
Consumption complex
Cultural transmission
Cultural management