摘要
广告的说服力在某种程度上取决于语言的运用是否得当。在英语广告中修辞的作用举足轻重。它能使广告形象生动,风趣幽默,给所宣传的商品增添魅力。
The persuasiveness of advertisement is decided by the application of language. The way to the application of rhetoric language is very important. It can make the image of the advertisement vivid, charm and humor ,so as to increase charm force to the commodity propagated.
出处
《黄河科技大学学报》
2005年第3期92-94,共3页
Journal of Huanghe S&T University
关键词
广告英语
修辞手段
押韵
双关
比喻
夸张
Advertisement English
rhetoric means
rhyme
double-edged ,exaggerate
figure of speech
