健美操关注特性对健身俱乐部会员项目消费影响的实验研究

A Research on the Influence of Characteristics of Attention in Aerobics Dancing Paid for Members of Health Clubs on Their Consumption Items

健美操成套动作在健身俱乐部会员项目消费选择中具有许多主客观的关注特性。健身俱乐部会员通过体育知识和体育经验等线索获得健美操项目的关注特性信息并在此基础上进行评价比较而做出消费抉择。本文将健美操成套动作的不同关注特性信息整合成一个综合指数并赋予评价值和权重,采用IDB实验程序追踪健身俱乐部会员项目消费的抉择过程,探索关注特性对健身俱乐部会员项目消费的影响。结果表明,健美操成套动作的关注特性随健身俱乐部会员抉择目标的变化而变化,健身俱乐部会员对健美操成套动作关注特性的认知结构是其项目消费抉择的重要因素。

A complete set of acrobics dancing,as an item of consumption by members of health club, bears many subjective and objective characteristics of attention. Through their knowledge and experience of physical culture, members of health clubs can gain some information about characteristics of attention in acrobics dancing,on the basis of which they make choices by comparison and evaluation. In this paper the author traces the process of members＇ choice of item consumption by the method of IDB experimental procedure,integrates all the information of characteristics of attention of a complete set of acrobics dancing into a comprehensive index with endowed values of assessment and probes into the influnce of characteristics of attention on members＇ consuming decisions. The result shows that characteristics of attention in a complete set of acrobics dancing change as the members＇ target of choice changes and that their cognition structure of characteristics of attention in a set of acrobics dancing is an important factor for their choice of item consumption.