4C理论与我国会计师事务所的营销策略

The Theory of "4C"with the Marketing Strategy of Chinese CPAs

本文简要论述了我国会计师事务所在考虑产品策略、价格策略、分销策略、促销策略时用4C理论观念来思考,从顾客、成本、便利和沟通四个方面说明了我国会计师事务所在执行营销方案时应该考虑的一些策略和自身实际情况。

This paper mainly discuss Chinese CPAs how to apply the theory of “4C”when they are making decision of production strategy,price strategy.place strategy and promotion strategy. Then demonstrate the strategy and their own condition that the CPAa should consider from the customer,cost,convenience and communication.