从《风起绿谷》看电视媒介对重大主题报道的突破

On the Breakthrough of Significant Subject TV Reports Based on "Feng Qi LüGu"

重大主题报道是不可或缺的新闻报道样式之一,它以产生巨大影响力而被各大媒体所重视。但因舆论导向上的敏感性,一直来媒体对重大主题报道都非常慎重,在思想上很少有自己的主张,在形式和手法上固守原有的模式。我们通过实践采用观众喜闻乐见的形式来克服重大主题报道面貌严肃、高高在上的缺点,并在重大主题报道的选题突破、人文关怀、历史性等方面进行了独到的探索。

As one of the essential news report forms, the significant subject report is given great attention by all the media for its huge influence. However, owing to the sensitivity of public opinion orientation, the media has always been prudent in dealing with significant subject reports with few opinions of their own and fixed pattens regarding forms and methods, By means of practice, weakness of significant subject reports has been overcome by adopting the form of andience＇ s love to see and hear. An exploration in respects of subject - selection breakthrough, humane concern and historical nature of significant subject reports has been made.