旅游形象不对称作用理论研究

Theoretical Research on Asymmetry Interaction of the Tourism Images between Multi-Destinations

分析、总结我国旅游形象不对称作用理论的相关研究进展,首次提出旅游形象不对称作用理论的概念,并按照各种具体理论间的联系,构建了旅游形象不对称作用理论的框架体系。基于对我国旅游形象研究及实践发展趋势的分析,以该体系为参照,依据各个理论间的逻辑关系,提出“黑匣子”(Black Box)理论,将7个代表我国旅游形象不对称作用研究发展方向但又有待深入研究的重要理论假设为7个等待开启的“黑匣子”,并预测旅游形象不对称作用将成为我国旅游形象研究的新热点。

This paper analyzed and summarized the evolvement of the research of tourism image asymmetry interaction between multi - destinations of China, brought forward the definition of the theory of tourism image asymmetry interaction between multi - destinations. And then the correlated theories were put forward and the theory constitution of tourism image asymmetry interaction between multi- destinations was designed. Based on this, according to the logic relationships between above theories and the development of research and practice of the tourism destination image, the author put forward the theory of black box. That is, to suppose the seven theories which indicate the trend of tourism image asymmetry interaction between multi - destinations as black box that is waiting for unsealing. And then the author forecasts that asymmetry interaction of the tourism images between multi - destinations will be the new botspot of tourism image research.