摘要
针对当前R&D营销界面研究中存在信息处理观、资源依赖观、社会系统观这三类观点,系统分析了企业中R&D营销界面障碍的成因,揭示克服界面障碍、提高界面有效性的三类驱动因素:信息推动因素、组织激励因素与环境驱动因素.
Aiming at the 3 views existed in the current research on R＆D-maketing interface the view of information processing, the view of resource dependence and the view of society system it systematically analyzes the cause of formation of the obstruction of R＆D-marketing interface in the corporations, and brings forward three driving factors of getting over the obstruction of R＆D-marketing interface and improving validity of the interface, which are information promotion factor, organization prompting factor and environment driving factor.
出处
《研究与发展管理》
CSSCI
北大核心
2006年第4期15-21,共7页
R&D Management
关键词
新产品开发
R&D-营销界面
障碍成因
new product development
R＆D-marketing interface
formational cause of obstruction
