摘要
分析我国沙滩排球赛事市场运作现状。研究认为,其主要问题是政府行为和市场化程度不高。针对目前赛事运作过程中存在的问题,提出:充分吸收发达国家成功的经验、丰富比赛形式、与体育旅游相结合和积极开发比赛资源。
Problems existing in the market operation of beach volleyball matches in China mainly include that the government support is not enough and the marketing of the mathces is not satisfactory. In order to solve the problems, experiences of the developed countries in holding such matches, the competition forms, the combination of sports tourism with the devleopment of the beach volleyball matches.
出处
《武汉体育学院学报》
CSSCI
北大核心
2006年第8期24-26,共3页
Journal of Wuhan Sports University
关键词
沙滩排球
赛事
市场运作
beach volleyball
competition
market operation
