“海丝文化”旅游圈标志景区(点)定量评价

A Preliminary Quantitative Assessment on Scenic Region(Spot) Marker in Marine Silk Road Tourism Cultural Circle

运用层次分析法(AHP)定量评价了泉州“海丝文化旅游圈”标志景区(点)的景观质量与开发潜势,将其划分为特品、优良、普通三个等级,结合“海丝文化”圈和旅游圈规划建设的需要,首次提出了“标志景区(点)”的概念.为“海丝”遗产旅游项目、旅游线路的规划设计,促进泉州从旅游客源地向旅游目的地的重要转变,提供了科学依据和可操作的开发建议.

This paper divides Quanzhou ＂marine tourism cultural circle ＂scenics into three classes： specialties, choiceness and commonness, by taking AHP quantitatively assessing its landscape quantity and development potential . It firstly brings ＂scenic region （spot） marker＂ forward,combining with the necessity of culture and tourism circle building, and affords operable scientific gist, for MS heritage tourism program and design of traveling line, in order to facilitate transformation from tourism origin to destination.