百年大药堂深巷中突围

A Century-old Pharmacy Lives on in Shining Vitality

以现代先进的经营管理理念与老字号深厚的文化底蕴相结合，提升老字号的品牌张力，是老字号在当前竞争环境下决定其成败的关键。

Jinan Honhjitang Pharmacy was established in 1907.It was famous at that time for its'three stores and two factories', and was taken into state ownership in 1956. In 1957,the former three stores of Hongjitang Pharmacy were handed over to Jinan medical material station and then became the property of Jinan Pharmaceutical Group.In 1960, Hongjitang factory,one of the'two factories,'Yongchang pharmaceutical factory,and Genyitang pharmaceutical factory were merged to form Jinan joint state-privately operated pharmaceutical factory.In July 1999,it became a company,renamed Jinan Hongjitang Pharmaceutical Co.,Ltd.In October 2002,under the major background of medical industry integration in Jinan,the company was amalgamated into the Linuo Group,the biggest private enterprise in Jinan.After the reorganization,Hongjitang has become a core enterprise of the Linuo Group,and has developed into a key part of the four production bases of the medical industry in Shandong Province. Many old and famous enterprises in Jinan have declined in today's environment of strong competition.However,a few of the enterprises,such as Yanxitang Restaurant and the Jufengde Restaurant, live on in shining vitality.Their common characteristic is having made innovations in modern systems,technology and management while maintaining the traditional management. In 2007,Hongjitang formally introduced the'Bright Sword Action'.The core strategy of this activity is mainly represented by a series of centralized and diverse strategies.It endeavors to drive the Hongjitang brand by enhancing the brand of the products;to promote the marketing of the Hongjitang brand:and to advance science and technology and production by marketing.The brand, scale and benefit of Chinese medicine,and a product group with over 100 million single products will be realized in three years.Hongjitang will become the dark horse of the medical industry. According to their research, Hongjitang planned to be listed on the overseas market one year ago and actively prepared for it.Now everything is still awaiting verification.