摘要
以IT企业新产品开发项目为研究对象,对七种界面整合机制、界面整合度、环境不确定性与新产品开发绩效等四类因素间六类关系进行了实证研究,明晰了各因素相互影响程度和影响机理,并提出一些可行的R&D-营销界面整合机制的有效使用方法与对策,以推动我国IT企业界面管理实践的不断发展与完善。
In this paper, we take IT corporation＇ s new product development project as research object, and make an empirical study on connections among seven integrating mechanisms, interface integration, environmental uncertainty and new - product development ef- fectiveness, so the mechanism and extent of each factor＇ s impact becomes clear, Then we bring forward some,feasible means and coun- termeasures for choose R＆D - Marketing integrating mechanism to make perfection and development of interface management practice of China＇ s IT corporations.
出处
《科学学研究》
CSSCI
北大核心
2008年第A01期136-144,共9页
Studies in Science of Science
基金
国家自然科学基金资助项目(70471086)
