基于Agent的网络舆论传播模型研究

Study on Agent-based Communication Network Model of Public Opinion on Internet

网络舆论传播是以互联网为载体的舆论传播行为。研究了网络舆论传播中新闻跟帖与BBS传播,分析了网民Agent、新闻网站Agent以及BBSAgent的属性,建立了网民Agent与新闻网站Agent以及BBSAgent的交互规则,研究了网络舆论的可视化表示方法,并与人际传播相结合,建立了基于Agent的网络舆论传播仿真模型,为利用复杂性理论和Agent技术研究网络舆论传播提供了有益的思路和方法。

Network public opinion spread means the carrier of the dissemination is Internet network. In this paper, network media in the dissemination of news stations and BBS are studied. Properties of Interact users Agent, news stations Agent and BBS Agent are analysised. Then we establish the interaction rules between Interact users A- gent and news stations Agent and BBS Agent and study the visual Methods of network public opinion. And integrated with personal relationship spread network, Agent - based simulation model of public opinion on Internet is given. This work provides useful ideas and methods for the use of complexity theories and Agent Technology research on study of public opinion spread on Interact.